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Elephant presents

CALIFORNIA

CALLING

Dedicated to the communities affected by the 2018 wildfires

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Last year, nearly 2 million acres were devastated by the deadliest, most destructive wildfires in California history.

Wildfires

8,527

Insurance Claim Damages

$12B

Acres Burned

1,893,913

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Stuck in the middle.

Surrounded by smoke and inspired by the communities’ resilience, our design team reimagined the California Grizzly and used it to create custom tees, pins and posters.

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Our t-shirts (kids and adult sizes), pins, and posters will be available for purchase at our exclusive pop-up shop during our SF Design Week Studio Crawl this Friday, June 21. You can choose what amount to donate. All proceeds will go to the American Red Cross to help the communities that are still displaced.

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001

The Golden Bear

This design is all about the resilience of California to overcome difficult situations and come out stronger than before. It’s a flip of the UNC Tarheel mascot with added elements like the California poppy.

- Kevin Lam, Artist

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002

The Poppy Bear

This design is inspired by the quote ‘grow through what you go through’ and represents the strength of Californians and how we will continue to thrive, regardless of what knocks us down.

- Alyssa Wigant, Artist

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